Businesses and Advertising

A good advertising strategy can help a business considerably in its efforts to build and expand its customer base. On the opposite end of things though, errors and missteps regarding advertising can be costly for a business. So, it can be vital for businesses to exercise care when it comes to what approaches they take and what they do when it comes to advertising.

For one, it can be important for businesses to give careful thought to their target audience. Errors related to target audience, such as picking advertisement messages or methods that aren't likely to connect with the target audience or targeting the wrong audience in advertisements, could result in a business’ advertising strategy not being able to achieve the goals the business had for it.

It is also important for businesses to not ignore legal matters when it comes to advertising and to steer clear of advertising conduct that could create legal problems. Allegations of improper conduct regarding advertisements could result in a business facing potentially costly disputes and litigation. Examples of advertising-related conduct that could get a business in trouble are:

  • Failing to be aware of the advertising laws in their state.
  • Failing to make sure claims or guarantees made in their advertisements are properly supported.
  • Using advertising tactics that are or could appear to be deceptive or misleading.

When a business is facing allegations of improper advertising or other allegations that could expose it to legal problems, it may want a skilled business lawyer's help in navigating this potentially very high-stakes situation.

Source: FindLaw, "Advertising Do's and Don'ts," Accessed April 27, 2016

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